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May TSP: SportsBiz Execs Say Sports Broadcast Rights Fees Will Continue to Rise
1. In the immediate future, media rights fees for live sports content… Will continue to rise – 50% Will stay flat – 30% Will decline – 17% Not sure / No response – 3% 2. If you were the NFL...
View ArticleAdvice for Bowl Sponsorship Sellers
With the College Football Playoff has come a decline in bowl game TV ratings. Regardless of what has driven the downturn, what can bowl committee sellers do to attract, retain and grow corporate...
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June TSP: SportsBiz Execs Say Winning 2028 Bid Would Be Victory for USOC
1. If Los Angeles wins the bid to host the 2028 Summer Olympics and not the 2024 Summer Olympics, it will be considered a… Success – 70% Failure – 17% Not sure / No response – 13% 2. Which league has...
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2017-18 NCAA Network Study Now Open
Now in its 5th season, the NCAA Surveyor Network is a program through which colleges can collect and benchmark data against conference, NCAA, and geographic averages across the sports industry. Its...
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July TSP: SportsBiz Execs Say Tech Companies Have Ticketing Industry in Sight
1. When do you expect a technology company like Amazon, Facebook or Apple to become a player in ticketing comparable to Ticketmaster, Tickets.com, AXS and Paciolan? In the next 2 years – 41% In 3-4...
View ArticleSBJ Releases Results of 11th Annual NBA Sponsor Loyalty Study
In his article breaking down the results of SportsBusiness Journal’s 11th Annual NBA Sponsor Loyalty Study, powered by Turnkey, Research Director David Broughton notes that Gatorade, Kia, State Farm,...
View ArticlePerna, Turnkey Search Cited in SBJ Executive Search In-Depth
Turnkey Founder, President & CEO Len Perna is prominently featured in a series of SportsBusiness Journal articles that together make up the issue’s first in-depth feature on executive search in...
View ArticlePonturo on “Relationships and Reinvention”
Turnkey Search Head Coach Tony Ponturo spoke with SportsBusiness Journal Executive Editor Abe Madkour on “the good, bad and ugly related to career choices, reputation, leadership and reinvention” in...
View ArticleGatorade Sets NHL Sponsor Loyalty High Mark
Reporting on the results of the 2017 SportsBusiness Journal NHL Sponsor Loyalty Study, staff writer David Broughton noted that Gatorade’s 47% recognition rate was the highest ever recorded in the...
View ArticleSBJ Forty Under 40 Honorees Talk Leadership
In their full length podcast interviews, many members of the SportsBusiness Journal Class of 2017 spoke in detail about leadership, and the lessons they’ve learned throughout their careers that drive...
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August TSP: SportsBiz Experts Say Player Safety, Ratings Will Dominate 2017...
1. What will be the biggest story of the 2017 NFL season? Player safety – 38% TV ratings trends – 32% Player behavior – 12% New / changing markets – 10% Fan experience / stadium technology – 2%...
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Turnkey Intel to Host Webinar Featuring Blue Jackets, Red Sox, SMG
Join us for Turnkey’s upcoming free client case study webinar, scheduled for September 20th, 2017 at 2 PM ET. During “Look What Data Made Me Do”, select Turnkey clients will share first-hand accounts...
View ArticlePerna Featured on SBJ Podcast
Len Perna, Founder, President and CEO of Turnkey Sports & Entertainment, joined SportsBusiness Journal/SportsBusiness Daily’s First Look podcast to share his thoughts on women in sports business,...
View ArticleSBJ Commissions Turnkey Intelligence for Study on Gender in Sports Business
On behalf of SportsBusiness Journal, Turnkey Intelligence recently completed a comprehensive study delving in to the role gender plays in the sports business industry. The study followed a similar...
View ArticleLook What Data Made Me Do
Did you miss “Look What Data Made Me Do”, the recent Turnkey Intel webinar featuring case studies from the Boston Red Sox, Columbus Blue Jackets, and SMG? Take heart: we’ve got the recording here for...
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September TSP: SportsBiz Execs Say NBA Top Property for Sponsors
1. At the moment, which of the following leagues is the hottest property for sponsors? NBA – 35% NFL – 28% MLS – 11% MLB – 10% NASCAR – 6% NHL – 4% PGA Tour – 1% Not sure / No response – 5% 2. What was...
View Article2017-18 NHL Network Program
Now in its 4th season, the NHL Surveyor Network program enables the league’s franchises to collect and benchmark data against league, conference, division, and peer group averages. Its objective is to...
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October TSP: Industry Execs Not Surprised by NCAA Bribery Scandal
1. Were you surprised by the bribery and cheating scandal that has rocked college basketball? Yes – 11% No – 89% 2. How will the bribery scandal affect interest in college basketball this season?...
View ArticleFedEx Leads PGA Partners in Sponsorship Awareness
Now that’s a lede: from SportsBusiness Journal’s David Broughton, “Three quarters of the PGA Tour’s official sponsors increased their category-leading market shares this year, according to the tour’s...
View ArticleDo Your Sports Sponsorships Align With – and Compliment – Your Strategy?
In the sports industry, it’s not uncommon to move fast to acquire key sports sponsorships. Brands focus on negotiating the right cost and elements of value in a deal, all while trying to beat...
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